Miamiã¢ââ¢s Billiondollar Art Fair Becomes Platform for Selling Everything
Street artist Shepard Fairey (lower left in grayness shirt) puts the finishing touches on his mural in the Wynwood section of Miami, December 3, 2014, during a satellite event to the annual Art Basel Miami Beach caricature. As well as attracting major international galleries and wealthy art buyers, the Art Basel week draws some of the earth's top street artists to South Florida. Miami is readying for the 13th installment of Art Basel Miami Embankment, amongst the world' most of import contemporary art fairs, a five-day event that has become a magnet for high-finish existent estate and luxury brands to align themselves with the creative set to attract the world's biggest spenders. REUTERS/Zachary Fagenson
MIAMI BEACH, Fla. - Miami is readying for the 13th installment of Art Basel Miami Embankment, among the world' most important contemporary fine art fairs, a five-day extravaganza that has become a magnet for high-end real manor and luxury brands to align themselves with the artistic prepare to attract the world'due south biggest spenders.
The annual fair, which officially opens Thursday, is one of three similarly named events also held in Switzerland and Hong Kong. It has mushroomed in recent years, adding at to the lowest degree two dozen local satellite fairs that have helped shift Miami'southward image away from bikini beach party frolicking toward more edgy cultural sophistication.
The New York Times is hosting a luxury conference with speakers including designer Diane von Furstenberg along with the chief executives of watchmaker Audemars Piguet and Neiman Marcus Group. Tickets for the sold-out, three-day effect at the posh Mandarin Oriental went for $four,250.
Fine art Basel organizers, once leery of the carpet baggers, now embrace the activity on its fringes.
"Anyone who is a serious member of the creative course who'due south in town is going to come up into our off-white. We're getting a lot of request from CEOs and CMOs (master marketing officers) who've never come to the off-white," said Fine art Basel managing director Marc Spiegler.
This year more i,000 galleries and exhibitors from around world are participating, equally well as numerous designers, architects and street artists. Celebrity art enthusiasts attending include player Leonardo DiCaprio, rapper Sean "P. Diddy" Combs and machine/aerospace entrepreneur Elon Musk.
J.P. Morgan will host international clients at a private party, dubbed "An Evening of Warhol," at the Raleigh penthouse with Eric Shiner, manager of the Andy Warhol Museum.
Superbowl for art
"Given our high net worth clientele and J.P. Morgan'southward longtime focus on fine art collecting, Miami Art Week has become our Super Bowl for connecting with clients and edifice our brand," said Tony Baumer, south Florida director for J.P. Morgan Private Bank.
The trendy design-oriented W Hotels group is belongings its ain 1980s popular art exhibition at its South Beach property, featuring works by Warhol and Jean-Michel Basquiat.
The week is an peculiarly heady time for Miami's booming existent estate industry. Developers take proposed about 300 condo towers along south Florida's shores, according to CondoVultures, a Miami-based real estate consulting firm.
Many of them are signature projects by some of the world's most historic architects. Pritzker Prize winning builder Zaha Hadid volition be on manus to interruption ground for her first tower in the Western Hemisphere.
Guests at a preview of a new Miami Beach projection, one Hotel & Homes, are existence lured by a farm-to-table brunch and Tesla chauffeur service by hosts Barry Sternlicht, founder and CEO of Starwood Capital letter Group, and New York existent estate magnate Richard LeFrak
Not everyone attention has bulging wallets. Hipster street artists sipped costless tequila cocktails from a Don Julio mobile cocktail truck while admiring newly painted walls at 1 satellite event Midweek night.
"Whoever you are, corporate or independent graffiti artist, this is the place to be this week. Information technology's all about visibility," said New York street artist Anthony Arias. —Reuters
Source: https://www.gmanetwork.com/news/lifestyle/artandculture/390992/miami-s-billion-dollar-art-fair-becomes-platform-for-selling-everything/story/
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